What it is
A milk chocolate M&M in a purple shell, one of the newest additions to the standard mix.
Taste
Where it comes from
Mars has changed the M&M colour mix repeatedly since 1941, dropping red for a decade in the 1970s over a dye scare that did not even involve the dye they used, and replacing tan with blue after a global vote in 1995. Purple was voted in as a permanent colour in 2022, the first new colour in nearly thirty years.
What it's made of
A milk chocolate centre panned with sugar syrup, coloured purple with a blend of blue and red dyes, polished and printed.
Ingredients and allergens
Ingredients
<strong>MILK</strong> chocolate (sugar, chocolate, skim <strong>milk</strong>, cocoa butter, <strong>lactose</strong>, <strong>milkfat</strong>, <strong>SOYA</strong> lecithin, salt, natural flavor), sugar, cornstarch; less than 2% of: corn syrup, dextrin, colors (includes Indigo Carmine (E132), Brilliant Blue (E133), Tartrazine (E102), Sunset Yellow (E110), Allura Red (E129)), carnauba wax, gum acacia. Allergy advice: contains <strong>MILK</strong>, <strong>SOYA</strong>. May contain <strong>PEANUTS</strong>. E102, E110, E129 may have an adverse effect on activity and attention in children.
Allergens
Contains: Milk, Soya. May contain: Peanuts
