Beanboozled

A game you play with your mouth.

Beanboozled, A game you play with your mouth.

What it is

A box of jelly beans in matched pairs, where each colour is either a nice flavour or a deliberately horrible one, and you cannot tell which until you eat it. Rotten egg sits next to buttered popcorn.

Taste

Beanboozled, Teaser Pouch 300g

Try it

£7.50£2.50 per 100g

Size

See the full product
2010s

Where it comes from

Jelly Belly launched Beanboozled in 2014, taking the idea of the mystery bean and turning it into a challenge game. It became one of the most filmed sweets in the world, because the whole product is designed around watching somebody's face change. It is the clearest example of a sweet built for video rather than for eating.

What it's made of

Identical looking beans in matched colours, one flavoured pleasantly and one flavoured with something unpleasant but harmless, all made the same way as a standard bean.

Ingredients and allergens

Ingredients

Sugar, Corn syrup, Modified food starch, contains 2% or less of the following: Banana puree, Peach puree concentrate, Pear juice concentrate, Pomegranate juice concentrate, Coffee extract, Citric acid, Sodium lactate, Malic acid, Sodium citrate, Sodium diacetate, confectioner's glaze, Beeswax, Carnauba wax, Natural & Artificial flavors, Salt, Tapioca dextrin, Color added, Allura Red (E129), Tartrazine (E102), Sunset Yellow (E110), Brilliant Blue (E133), Indigo Carmine (E132). E129, E102, E110 may have an adverse effect on activity and attention in children.

Allergens

No allergens in the ingredients

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